Breakfast Bites: Scent marketing - which brand's smell evokes the most emotion for you?
MONEY FM 89.3
On Anosmia (the loss of the sense of smell) Awareness Day, the Breakfast crew talk about scent marketing, a technique that utilises specific fragrances to influence customer behaviour and enhance the overall customer experience!
Presented by Emaad Akhtar, Ryan Huang & Audrey Siek
Produced and edited by Emaad Akhtar
Photo and music credits: Pixabay & its talented community of contributors
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