The “Father of UX” on why AI is powerful, inevitable, and still misunderstood | Good Tech
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“Father of UX” on why AI is our new electricity.
AI is powerful.✅
AI will change design. ✅
But we’re still early.
Design pioneer Don Norman, whose work shaped modern UX and influenced product thinking at Apple, compares today’s AI moment to the early days of electricity — transformative, inevitable, and widely misunderstood.
In a sit-down with The Afternoon Update’s Lynlee Foo, Norman says AI is at that same stage now: fast-moving, imperfect, and full of possibility. And the real challenge isn’t smarter machines — it’s better design around them.
Listen to this Good Tech conversation — a rare, wide-ranging reflection on AI, design, and what it really takes to make technology work for people.
🎧The Afternoon Update, weekdays 1pm–4pm.









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