Full-scale entry into the Middle East is set for the first half of 2027, with Africa to follow in mid-2027SHANGHAI, Nov. 02, 2026 <a href="https://www.globenewswire.com" target="_blank">(GLOBE NEWSWIRE)</a> -- FREELANDER is moving ahead with its roll-out in the Middle East and Africa. The brand plans to cover 11 Middle East markets, with a full-scale entry into the region set for the first half of 2027. It will enter Africa through Morocco, with Morocco and Tunisia among its first African markets. <img alt="Image 1 Two FREELANDER 8 vehicles on a desert road" height="337" src="https://ml.globenewswire.com/Resource/Download/cc04767d-8d98-4b52-b9ff-2acda35c0909/image-1-two-freelander-8-vehicles-on-a-desert-road.jpg" width="600" data-dpi="96" data-caption="Image 1" data-filename="Image 1 Two FREELANDER 8 vehicles on a desert road.jpg" /> Two FREELANDER 8 vehicles on a desert road From Brand Presentation to Sales and Service The 11 markets are the UAE, Kuwait, Qatar, Saudi Arabia, Israel, Iraq, Jordan, Lebanon, Bahrain, Oman and Egypt. As the starting point of FREELANDER’s international business, the region is now moving from brand presentations and partnership talks to preparing sales and service networks. In the UAE, Al Tayer Motors and Premier Motors are FREELANDER’s official dealer partners. At FREELANDER Nightfall, held during the 2026 Chery International User Summit in Wuhu in October, the brand signed new partnership agreements for Bahrain and Oman. FREELANDER 8 is expected to launch in the UAE in the first quarter of 2027. “For me, bringing FREELANDER to the world means more than entering new markets. It means earning the trust of our customers, every day. That takes a great product, strong local partners and service people can rely on,” said Ms Lucia Mao, CEO of FREELANDER International, at FREELANDER Nightfall. <img alt="Image 2 Ms Lucia Mao, CEO of FREELANDER International, speaks at FREELANDER Nightfall" height="337" src="https://ml.globenewswire.com/Resource/Download/dfba34fe-910c-4b8f-bba8-5c4be88d691c/image-2-ms-lucia-mao-ceo-of-freelander-international-speaks-at-freelander-nightfall.jpg" width="600" data-dpi="96" data-caption="Image 2" data-filename="Image 2 Ms Lucia Mao, CEO of FREELANDER International, speaks at FREELANDER Nightfall.jpg" /> Ms Lucia Mao, CEO of FREELANDER International, speaks at FREELANDER Nightfall Morocco Opens the Way into Africa In Africa, Morocco will be FREELANDER’s first step and, together with Tunisia, will form the brand’s first group of African markets. Preparations are actively under way, with entry expected in mid-2027. FREELANDER will work with prospective local partners on sales, after-sales and product introduction plans suited to each market. Entry timing, specifications, pricing and sales arrangements for each market will be announced through official channels. About FREELANDER FREELANDER is a British Premium Intelligent All-Terrain Brand, jointly developed by JLR and Chery Group. JLR owns the FREELANDER brand and has established a dedicated FREELANDER Design Hub to lead its design. Chery provides advanced intelligent technology and a top-tier global supply chain. The brand’s global foundation includes more than 5,000 employees, five strategic hubs and fully integrated capabilities spanning design, R&amp;D, manufacturing and global operations. Media contact Daniel Bao freelander.international@mychery.com https://www.cheryinternational.com/ Photos accompanying this announcement are available at: <a href="https://www.globenewswire.com/Tracker?data=dVqfbjM7dFoCEfdKsZ2GAk9ibJUeVWkuSR7KOIyd_Igze7JZz8XFq7DEkL86KPs3lSgEPVwly8kfgSaqWuGBC-RLDimYjvcTcyH1fDUcHepF77IamVlQAeJmCM5aI7UhTmCtQ1faxMd9M-5jbgIy2oPeSrfkW41dKl6WxOmo7-lTFIUFKzURUO0ru1lBvzac7jC9oeE1Dms7u7N-qKIHrJ2KTy9SvG-Ky0SEjaktnO8DQS5W_B56dUF3VTjj0CHUPEuAcAIICFSmWCoQlQetbQ==" rel="nofollow" target="_blank" title="">https://www.globenewswire.com/NewsRoom/AttachmentNg/cc04767d-8d98-4b52-b9ff-2acda35c0909</a> <a href="https://www.globenewswire.com/Tracker?data=dVqfbjM7dFoCEfdKsZ2GAk9ibJUeVWkuSR7KOIyd_Igze7JZz8XFq7DEkL86KPs3WZst3I9Z8SFuaIyF2zKoKTbUwSmDBqoGwzbEnnZguB8Q3bXMlebnkfNo1zOmyLVx91KD--b-FLecLHEW_2wRRnRJTWXKx06i8ypRXjf3L2Wly8VKIfcn3BrDR0c7e-P3gAn2Jct6HCd1qlGSXD35IiyhkcwogBze8p1E5uxL7EfOrTQMvATYaaTuiO63S2ZLeeirzTyQt3cPatc2reV32Q==" rel="nofollow" target="_blank" title="">https://www.globenewswire.com/NewsRoom/AttachmentNg/dfba34fe-910c-4b8f-bba8-5c4be88d691c</a> <img alt="" src='https://ml.globenewswire.com/media/OGI1ZTMwNmEtMmMyMi00OWRmLWFiNDQtZjRhYjViYmQyM2ZmLTEyOTc5ODItMjAyNi0xMS0wMi1lbg==/tiny/Chery-Automobile-Co-Ltd-.png' referrerpolicy='no-referrer-when-downgrade' />

GlobeNewswire Inc.

FREELANDER Plans Full Middle East Entry in 2027 and Names Morocco Its Gateway to Africa

Latest news from the world of business and finance – both local and global

MONEY FM 89.3 is Singapore's first and only Business and Personal Finance station, featuring local and international business and financial news.

MONEY FM 89.3

Discover newsletters from our DJs on LinkedIn