<img src="https://ml.globenewswire.com/Resource/Download/ce5336fc-d19d-44af-93e4-7951eab6cdd8?size=2" nborder="0" align="left" hspace="5" vspace="5" title="oaaa-logo.png" alt="Out of Home Advertising Association of America"/>Creative luminaries Susan Credle and David Shing to host the 84th Annual OBIE Awards, celebrating the boldest ideas and honoring creative excellence in OOHWASHINGTON, Sept. 02, 2026 <a href="https://www.globenewswire.com" target="_blank">(GLOBE NEWSWIRE)</a> -- The Out of Home Advertising Association of America (OAAA) today unveiled the shortlist for the 84th Annual OBIE Awards, recognizing the most exceptional, creative and impactful work in out of home (OOH) advertising. This year’s shortlist represents the brands, agencies and creatives setting the standard for the medium and demonstrates OOH’s unique power to capture attention, shape culture and create meaningful connections in the real world. “For eight decades, the OBIE Awards have celebrated the ideas that show what is possible when creativity meets the real world,” said Olivia Oshry, Chief Marketing Officer, OAAA. “This year’s shortlist reflects just how expansive that canvas has become, from powerful brand storytelling and experiential activations to exceptional craft, innovation and public service.” This year’s shortlist was selected by a jury of leading creative voices from across the industry. The group included representatives from Microsoft, Wieden+Kennedy, 72andSunny, Giant Spoon, Goodby Silverstein &amp; Partners, VML and The Kitchen North America, with PJ Pereira, Founder &amp; Creative Chairman of Pereira O’Dell, serving as Chief Judge. Entries were evaluated based on the strength and clarity of the idea, excellence in execution and creative impact within the medium, with an increased emphasis this year on work that transcends format and creates meaningful cultural impact. The announcement comes at a pivotal moment for the OBIE Awards. This October, the OOH industry’s longest-running awards program will return to New York City as a standalone event at The Museum of Modern Art (MoMA). The move marks a new chapter for the OBIEs, bringing the awards closer to the heart of the advertising and creative community and creating a dedicated stage for the work pushing the medium forward. The evening will be hosted by industry visionaries Susan Credle and David Shing, bringing two of advertising’s most distinctive and influential voices to the OBIE stage. Susan Credle, former Chair and Global Chief Creative Officer of FCB and recipient of the prestigious Lion of St. Mark at the 2026 Cannes Lions International Festival of Creativity, has spent more than four decades shaping some of modern advertising’s most iconic and effective work. Her career has been defined by an enduring belief in the power of great ideas to create both cultural and commercial impact. David Shing has built his career at the intersection of creativity, technology and culture, challenging brands and the industry to think differently about how to earn attention, connect with people, and become part of culture. “Great creativity has always been about earning attention with an idea people can’t ignore, and few canvases demand that more than out of home,” said Susan Credle and David Shing, 2026 OBIE Awards Co-Hosts. “The OBIEs celebrate the people and ideas that understand the power of the real world to surprise, provoke, delight and become part of culture. We’re thrilled to come together in New York to celebrate the work and creative talent continuing to push what’s possible in OOH.” The 84th Annual OBIE Awards will take place Thursday, October 15, 2026, at The Museum of Modern Art (MoMA) in New York City. The celebration will bring together brands, agencies, creatives, media companies and industry leaders for an evening dedicated entirely to the ideas and people advancing creativity in OOH. OBIE Hall of Fame, Student OBIE, Craft, Bronze, Silver, Gold, and Platinum OBIE award winners will be revealed live during the October 15 ceremony. For more information about the 2026 OBIE Awards, visit <a href="https://www.globenewswire.com/Tracker?data=gbfB7aIIv9S6nMJbdcx9nlIfB_B8jq6_8-5d5PowQz1USnzzGVP43yfipVSw3CiF1NBNrLCE-0Lrb6LiD--t_3AGrV6ZRnZqec6G0eymYyL_kOtUZqWeYvia5lOXDj9J1TqmJDdFb_n1e3NsNhhU3w==" rel="nofollow" target="_blank" title="">oaaa.org/obie-awards</a>. 2026 OBIE AWARDS SHORTLIST Anaconda on the Sunset Strip Sony Pictures Motion Pictures Group, IMPACT powered by OMG, and Branded Cities Category: Entertainment &amp; Media OOH Any Given Sunday The Wendy’s Company, VMLY&amp;R, and ODN Category: QSR OOH Apex Netflix and Heritage Outdoor Media Categories: Big Idea in OOH, Social Buzz, and Entertainment &amp; Media OOH Buy Diane’s Car Bring a Trailer and PMG Category: Contextual Brilliance ChatGPT Billboard Campaign OpenAI and Clear Channel Outdoor Category: Technology OOH Daniel Stowe Conservancy Rebrand Campaign Daniel Stowe Conservancy and BooneOakley Category: Travel &amp; Hospitality OOH Dior Flagship Grand Opening LVMH’s Christian Dior Couture and JCDecaux North America, and Atlas Media Group Category: Fashion &amp; Luxury OOH Don’t Settle for Partial Recovery Methodist Rehabilitation and Extra Credit Projects Category: Local Impact OOH Everything’s Better with a British Accent British Airways, Uncommon Creative Studio, and OUTFRONT Studios Categories: Experiential &amp; Immersive OOH and Visual Design &amp; Art Direction Fitness with Spotify Spotify and Publicis Media Category: Technology OOH From Leaderboard to Finish Line Peloton and PMG Category: Entertainment &amp; Media OOH From Tokyo to Williamsburg Mural Uniqlo, Hiroshi Masuda, and Overall Murals Category: Retail Media &amp; Commerce OOH Game Faces Munley Law and Up To Something Category: Legal Services OOH Gamma Light Show Gamma and National Experiential Category: Immersive Technology Give Us the Finger ŌURA, nice&amp;frank, and Firefly Media Category: Healthcare OOH Grillo Pickles Summer Takeover Grillo’s Pickles and billups Category: Consumer Packaged Goods OOH Hiring Colbert Campaign National Marine Mammal Foundation and Adams Outdoor Advertising Category: OOH for Good Hologram Moonwalk Lessons to Promote “Michael” Biopic Lionsgate, Pretty Big Monster, Proto Hologram Category: Immersive Technology Hoppers The Walt Disney Studios and BIEN Category: Motion &amp; Animation IAMS Healthy Weight Cat – Collapsing Billboard IAMS and Grand Visual Category: Contextual Brilliance IKEA Unpackaged Goods IKEA, Rethink, and billups Category: International OOH Jurassic 7-Eleven Activation 7-Eleven, Imagine, and Midnight Oil Category: Entertainment &amp; Media OOH Jurassic Park Real-Time Dinosaur Interactions Comcast Xfinity, Omnicom, and Visual Feeder Category: Immersive Technology Made the Hard Way Red Wing Shoes, Wieden+Kennedy New York, and NPARALLEL + Atomic Props Category: Production &amp; Build Craft Need Braces? Lakeside Dental Care and Lamar Advertising Company Category: Local Impact OOH New to Missoula Whitefish Credit Union and Up To Something Categories: Big Idea in OOH, Creative Effectiveness, and Local Impact OOH Nike 2025 North America Marathons Nike, Wieden+Kennedy Portland, and billups Categories: Contextual Brilliance and Copywriting Oreo Walks Mondelēz and VML Categories: Contextual Brilliance, Retail Media &amp; Commerce OOH, and Consumer Packaged Goods OOH Paris in LA Sézane and Inwindow Categories: Fashion &amp; Luxury OOH and Production &amp; Build Craft Pepsi Wild Cherry and Cream PepsiCo and Midnight Oil Category: Consumer Packaged Goods OOH Pitstop Billie, Quan Media Group, and Pearl Media Category: Consumer Packaged Goods OOH Prada Rooftop MIA Takeover Prada, Genevoism, and FlyBy Ads Category: Fashion &amp; Luxury OOH Reale Actives Interactive Puzzle Piece Billboard Reale Actives, CNC Agency, Quan Media Group, and Pearl Media Category: Social Buzz Scrubs “Pillboard” ABC Entertainment, MACH27, and OUTFRONT Media Category: Production &amp; Build Craft Severance Cold Harbor Mural Apple TV and Colossal Media Category: Visual Design &amp; Art Direction Smooth Deliveries IAMS, Ones Mars – a Publicis Groupe Agency, and Lamar Advertising Company Category: Consumer Packaged Goods OOH Steph Curry Shoots the Moon Random House Publishing Group and Known Category: Big Idea in OOH, Social Buzz, and Creative Effectiveness Swiffer Keep NYC Out of NYC Apts Procter &amp; Gamble, Saatchi &amp; Saatchi and PG ONE Categories: Creative Effectiveness and Copywriting The Boys Drone Show Finale Amazon Prime Video, Amazon Creative Team, and Outdoor Solutions Category: Motion &amp; Animation The Denver Climate Project – Do more. Do less. Do something. City of Denver Office of Climate, Sustainability &amp; Resiliency, and Sukle Advertising &amp; Design Category: OOH for Good The Last Coke in the Desert The Coca-Cola Company and VML Category: International OOH The Mandalorian &amp; Grogu Times Square The Walt Disney Studios, The M Factor, and OMG23 Category: Social Buzz The Super Mario Galaxy Movie Installation Universal Pictures, Illumination, and City Eventions Category: Visual Design &amp; Art Direction The Thing that Makes Anything A Thing Canva, Quality Meats Creative, and The Resize Guys Category: Technology OOH They’ll Never See Us Coming Broussard Knoll Law Firm and Out of Home Creative Category: Legal Services OOH Uber Teen Accounts Uber, Special Group, and do it outdoors Category: Contextual Brilliance Verified Closer Than You Think United Airlines, 72andSunny, and Firefly Media Categories: Contextual Brilliance and Programmatic &amp; Real-Time OOH Vintage Taxi BLITZ NYC - "Nicolas Cage is Spider-Noir" Amazon Prime Video, Amazon Creative Team, and Good Traffic Categories: Experiential &amp; Immersive OOH, Entertainment &amp; Media OOH, and Production &amp; Build Craft We Come in Peace AR Window TV4 and Ocean Labs Category: International OOH Welcome to Fabulous Las Vegas Convention &amp; Visitors Authority and R&amp;R partners Category: Travel &amp; Hospitality OOH Wendy’s Tendy’s The Wendy’s Company and VML Categories: Social Buzz and QSR OOH When Your Diet Hits the Wall Friday’s, CSquared Social, and OUTFRONT Studios Category: Pharma OOH Wittaburger Whataburger and Up To Something Category: QSR OOH You Must Love Coke The Coca-Cola Company, VML, and Grey Category: International OOH YSL Beauty LIBRE Berry Crush Mural L’Oréal USA, NPARALLEL + Atomic Props, and Colossal Media Category: Fashion &amp; Luxury OOH Zootopia 2: Welcome to the Wild The Walt Disney Company, OMG23, and Clear Channel Outdoor Category: Entertainment &amp; Media OOH About the Out of Home Advertising Association of America (OAAA) The Out of Home Advertising Association of America (OAAA) is the national trade association representing the out of home (OOH) advertising industry. OAAA’s mission is to protect, promote, and advance the medium through government affairs and advocacy, industry research and market intelligence, brand and agency engagement, and industry leadership and convening. OAAA works to ensure OOH’s essential role in the modern media mix by advancing standards, aligning the industry around shared priorities, and shaping the future of OOH. Founded in 1891, OAAA serves more than 850 member companies, including media owners, advertisers, agencies, ad tech providers, and suppliers. The association is headquartered in Washington, D.C., with offices in New York City. For more information, visit oaaa.org. Media Contact: Cassady Nordeen cassady@purposenorthamerica.com <img alt="" src='https://ml.globenewswire.com/media/Yjg5ZGU3MjAtMzk4Ny00NWE1LTlhODgtNTA5MWVlNzQxNTljLTEzMTc2OTUtMjAyNi0wOS0wMi1lbg==/tiny/Out-of-Home-Advertising-Associ.png' referrerpolicy='no-referrer-when-downgrade' />

OAAA Reveals 2026 OBIE Awards Shortlist as the Industry’s Premier Creative Awards Return to New York

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