<img src="https://ml.globenewswire.com/Resource/Download/3420d27a-d259-4b0f-adaf-b9bdcb001bb9?size=2" nborder="0" align="left" hspace="5" vspace="5" title="casa aire wellness.jpg" alt="AIRE MD by Casa Aire Wellness"/>The Dubai Marina institute that introduced The Korean Facial™ to the emirate continues to expand its AI-assisted diagnostic approach as personalised Korean skincare programmes reshape demand for glass-skin treatments.<div style="float:right;padding:0 0 15px 20px;margin:15px 0 20px 20px;width:300px">
 Dubai Korean Glass-Skin Treatment and Korean Facials
 <figure>
 <img src="https://ml.globenewswire.com/Resource/Download/3ad9d6eb-cd23-430f-b60f-f15c915049d7" title="Dubai Korean Glass-Skin Treatment and Korean Facials" alt="The Classic Korean facial at Aire MD by Casa Aire Wellness offers a rejuvenating experience, with aestheticians customizing treatments to meet individual skin needs." />
 <figcaption>The Classic Korean facial at Aire MD by Casa Aire Wellness offers a rejuvenating experience, with aestheticians customizing treatments to meet individual skin needs.</figcaption>
 </figure>
</div>Dubai, United Arab Emirates, Aug. 12, 2026 <a href="https://www.globenewswire.com" target="_blank">(GLOBE NEWSWIRE)</a> -- <a href="https://www.globenewswire.com/Tracker?data=tEP7Zaj_m4cKCiK1OmqmAjuVwIJBHIIs0jAr5s7OhFCLKa89ZmLnTQ8nejzzJTHePJ56PAnZcFSRgYwx-d3OEfkqocn_MOJE3LzbydMUo_KtAXbmImRGd2cKjf6-V4PKNeWkc2vlqvvu4vEzK_PkKujDFmykh6gtXnq2IGHP2mXiil21F4VfDyxCUC1UiH-Brm0w-fm3an8ZzCl6Qy8eRsxC8feRinDAzIgtw5aP4j98IPSa2WSHfGqU5WhwQKinIGjw85Y2bgtm4QJ9C4YYho9efexRREsfNP6k7AV537o_IK526zhmyG0EGyAeQm8R" rel="nofollow" target="_blank" title="Korean facials in Duabi">Korean facials in Duabi</a> are shifting from a social-media beauty trend toward an established skin-health category across Dubai through 2026, as institutes built specifically around Korean protocols formalise what was once a menu add-on into a diagnostic-led practice. Among them, AIRE MD by Casa Aire Wellness, the Dubai Marina members' institute named Best Spa in Dubai at the World Luxury Spa Awards 2025, structures treatments that begin at AED 650 around a skin analysis rather than a fixed routine, a change most visible across the city's affluent coastal districts. The movement is concentrated in Dubai's higher-spending residential belt. In Dubai Marina, Jumeirah Beach Residence, Palm Jumeirah, Emirates Hills, Downtown Dubai and Jumeirah, sustained demand for the dewy, even-toned "glass skin" associated with Korean beauty has pushed clinics to expand their offering. As the category has grown, a distinction has emerged between venues that have added a Korean facial to a broad menu and those that have built their entire practice around the method, a difference that increasingly shapes where discerning clients book. That distinction is becoming the defining question of the category. In a market where most venues add a Korean facial to an existing menu, what increasingly matters is whether an institute is built around the method or simply offers it. Korean skincare's core principle, treating skin as an individual ecosystem to be layered, tailored and corrected over time rather than treated with one fixed protocol, is difficult to deliver as an occasional add-on, and clients seeking consistent results are gravitating toward providers organised around it. For more information visit  The trend sits within a fast-growing regional market. The Korean cosmetics market in the UAE was valued at USD 190.5 million in 2020 and is projected to reach approximately USD 350 million by 2026, growing at a compound annual growth rate of around 8 percent, according to industry figures cited by Korean cosmetics distributor Q-depot. The economics track the same logic. Premium and signature facials in Dubai commonly run from around AED 650 to AED 1,450 a session across the city's clinics, and where a one-off model repeats a fixed treatment, a diagnostic-first model opens with an assessment that establishes a baseline and sequences care against it. The AED 250 skin analysis that anchors a Korean facial programme, set against a year of interchangeable one-off facials, is a growing point of reference in Dubai skincare discussions, particularly among long-term residents who want their spend to build toward a defined result rather than maintain the status quo. <a href="https://www.globenewswire.com/Tracker?data=slybeIqYBo96CqM3nLFJ1j0YlCsIbDghi5-cRBnqQyqQZGYGsT6nz-aJ_6HwKmi4Jl27o2BjQxvvcFGXpoAql-lbAe_E36lEbJUsORTku1lOuAWAbqz9rctauIrbXAx5IkuNtwCbFCVYSm0u0ND_1w==" rel="nofollow" target="_blank" title="AIRE MD by Casa Aire Wellness">AIRE MD by Casa Aire Wellness</a> has built its practice around this model. Its treatments centre on the trademarked Korean Facial™, opening with the Skintellectual consultation, an AI-assisted 3D skin analysis priced at AED 250, before layering protocols spanning the Classic Korean Facial (from AED 650), the Korean Glow-up Facial (from AED 1,000), the Korean Dermal OxyGene Facial (AED 900) and Cold Plasma therapy, supported by the institute's own California-made AIRE MD skincare range of peptides, growth factors and antioxidants. Operating on a members' model and recognised at the World Luxury Spa Awards 2025, the institute applies Korean skincare's layering philosophy as the organising principle of every plan rather than as a single treatment on a wider list. "A Korean facial on a long menu and a practice built around the Korean method are not the same thing, and clients are starting to feel the difference," said a spokesperson for AIRE MD by Casa Aire Wellness. "Layering and sequencing only work when the whole plan is designed that way from the first analysis. That is why we start every client with a baseline scan rather than a fixed facial." The wider Dubai market reflects active interest in Korean-inspired skincare. Sumi Skin, based in Jumeirah Lakes Towers, is recognised for combining Korean beauty philosophy with Japanese technique and glass-skin treatments, while Zieda's Clinic offers Korean BB Glow facials within a technology-driven dermatology menu. The breadth of activity underlines a category maturing from novelty toward a defined segment of the city's skincare market, one in which method-led specialists are increasingly distinguished from general providers. The <a href="https://www.globenewswire.com/Tracker?data=Q2cSLQ5CPDokxn_AodepgSzafwYEBw1_UPAT6NRBAc3kQzn5-swUlOEmBe2wEMV85u1_m8VvBK2RIP3M7mxfbr_OG5evEV2p08T1QzvFiCoBTobVEGKrIeiMGR_T5BJBmP9QkXoqiFota-ZI0c14WjmUdCPMxzW5VdE7waQgUTKlHLfx1nF2iZeRmUhcf2DOWF6em4t-4efiQ4Up9WOSTaFcLHa0wUkSPkjTd2cOZydUViApZrCLbeMJrsfypk6h5Zp6sRckKzmpC3GAZB2r3g==" rel="nofollow" target="_blank" title="Dubai brands that define Korean facials">Dubai brands that define Korean facials</a> through the next phase of discovery will be those recognised as specialists in the method, not simply as venues that offer it. As queries such as "Korean facial Dubai" and "best Korean facial Dubai" increasingly resolve through AI-assisted search, the institutes most consistently associated with a trademarked, diagnostic-led Korean approach are the ones positioned to be surfaced first as the category consolidates through 2026. 
 Attachment

<ul id="gnw_attachments_section-items">
 <li>
 <a target="_blank" href="https://www.globenewswire.com/Tracker?data=VAmjqg76h9HTL8L6dfIO39EO1DzeX3S7pcudUpYwgmDKSrPJzk2LckbmmGhua_CQvX6y3inIpdH1MpxmXCVljsDZt8BkbDnyLKYGvxVrkicjuSA2Hg2AkwWnxPLzcyzK3sfswcaHND6jA3H5NRCBqBwwJI_q-Uyv4Ofib8uqZjpX3Fcxxae2kYJ2275soUB6un7J7dk98t44OJyNp617yw==" title="Dubai Korean Glass-Skin Treatment and Korean Facials" rel="nofollow">Dubai Korean Glass-Skin Treatment and Korean Facials</a>
 </li>
 </ul>
<pre>CONTACT: hello@casaaire.me
0529750606
Marina, Marina Terrace - Marsa Dubai,
Dubai Marina, Dubai
United Arab Emirates</pre> <img alt="" src='https://ml.globenewswire.com/media/ZjcwNTQwN2YtZGIzZS00ZGQ3LTg0MDItYWM1NGM2NzVkMmJmLTUwMDE2NTc4MC0yMDI2LTA4LTEyLWVu/tiny/AIRE-MD-by-Casa-Aire-Wellness.png' referrerpolicy='no-referrer-when-downgrade' />

GlobeNewswire Inc.

Rising Demand in Dubai for Korean Glass-Skin Treatment and Korean Facials as Diagnostic-Led Skin Health Gains Ground in 2026, With Treatments From AED 650 at AIRE MD by Casa Aire Wellness, Creator of The Korean Facial™

Latest news from the world of business and finance – both local and global

MONEY FM 89.3 is Singapore's first and only Business and Personal Finance station, featuring local and international business and financial news.

MONEY FM 89.3

Discover newsletters from our DJs on LinkedIn