<img src="https://ml.globenewswire.com/Resource/Download/478238bf-27b7-4275-b6c8-445cb1e39ab7?size=2" nborder="0" align="left" hspace="5" vspace="5" title="01-sprout-social-logo-lockup-MAIN-4x.png" alt="Sprout Social, Inc"/><ul><li style="margin-top:12pt;">The next-generation platform is designed to bridge the gap between social data and business action, surfacing real-time market signals from social to inform product development, customer care, and more.</li><li>Trellis will be integrated across the Sprout ecosystem to uncover insights and improve workflows across Publishing, Listening, the Smart Inbox, and Reporting.</li><li style="margin-bottom:12pt;">Trellis Studio introduces customizable AI workflows that can be tailored to users’ unique goals and operational needs. </li></ul> CHICAGO, May 13, 2026 (GLOBE NEWSWIRE) -- <a href="https://www.globenewswire.com/Tracker?data=wWaWYWE7LOL0kPozXKwhQ9exnBjpG8tsK_aCIYCxfAvaVpQnEUN_0vjibNFMlTJt4aG4A_rqt5bYIqJge7Hcgw==" rel="nofollow" target="_blank" title="">Sprout Social</a> (Nasdaq: SPT) today announced the unveiling of its AI-powered social intelligence platform, designed to help organizations operationalize real-time, unfiltered market conversations at scale. Central to this launch is the upcoming expansion of Trellis, Sprout’s proprietary agentic AI engine. Purpose-built for social, Trellis will be integrated across the Sprout ecosystem — Publishing, Listening, the Smart Inbox, and Reporting — to help transform fragmented social data into organization-wide action. Available to all customers in July, Trellis will evolve beyond Listening to become a conversational intelligence layer for the platform. By synthesizing social data across networks and combining it with insights from across Sprout, Trellis is designed to help teams ask complex questions and surface relevant, actionable insights faster. This rollout also debuts Trellis Studio, a dedicated environment where organizations will be able to build bespoke AI workflows. Trellis Studio is designed to help teams streamline recurring workflows, so that social intelligence can be tailored to their unique KPIs and operational needs. “Social is the fastest reflection of what people are thinking and feeling, yet most organizations lack the infrastructure to act on that data in real time,” said Scott Morris, CMO of Sprout Social. “What changes with social intelligence is not just access to more data, but the ability to turn that signal into strategic action across the business. When organizations can do that, social moves from a downstream function to the heart of how a business anticipates change and drives growth. In today’s market, failing to act on these signals can create a direct constraint on performance.” The shift toward social-led strategy is fueled by a growing reliance on real-time insights for high-stakes decision-making. <a href="https://www.globenewswire.com/Tracker?data=wWaWYWE7LOL0kPozXKwhQ0Po6O3_l7J6vIBL_dUG35OEvvmGQ3KeZhBHTzS6J5tH8AeCwdKm_D5O1nqOphIaNaanbZJ4HrSYqw-OmoerhAxj4hu_FUjU8aw7t-NMOCdZimM-Iu964_1jDxzMZKCTOLUbg2Q8cWE0VU5G8dagLHnx9HWNr7MI3VWPkWSAnFGI98LQS9DwXQFR6h_Y_GxXnVEYPCNyWbvOI7Nvcbcp1BuxDCYXbHM2JWydcxNvJYtTy9ppwc-Ss0h8Yp2wm3jimQ==" rel="nofollow" target="_blank" title="">Sprout’s latest research</a> reveals that 71% of marketing directors expect social data to surpass traditional market research in shaping enterprise strategy by 2029. However, this evolution demands more than just access to information. It requires a fundamental organizational capability to bridge the gap between insight and execution at a moment's notice. With this launch, Sprout aims to close this gap, providing automation and agentic workflows built to turn signals into action faster across the business. "AI is only as powerful as the data that informs it. Unlike general-purpose models, Trellis is uniquely valuable because of its access to real-time, native social data across multiple networks,” said Srinivas Somayajula, Chief Product Officer at Sprout Social. “When customer sentiment shifts or a competitive threat emerges, organizations cannot afford to miss the moment. Foundational models lack visibility into these signals in real time, but Trellis delivers, helping to transform network-native social data into decision-ready intelligence exactly when it matters most.” Sprout’s AI-powered social intelligence platform focuses on four key pillars of value: <ul type="disc"><li style="margin-top:12pt;">Predictive Media Intelligence: Leveraging agentic AI to help detect shifts in industry narratives as they emerge, allowing brands to respond proactively.</li><li>Full-Funnel Social Optimization: Helping bridge the gap between social engagement and ROI through AI-powered insights designed to align social performance with broader business goals.</li><li>Scalable Social Support: Moving beyond reactive replies to proactive engagement. AI helps surface the highest-priority interactions, enabling teams to provide personalized service at a global scale.</li><li style="margin-bottom:12pt;">Authentic Brand Amplification: Identifying high-affinity advocates and creators through AI-driven recommendations to extend brand reach with authenticity.</li></ul> These innovations, along with the findings of the 2026 Social Intelligence Report, will be showcased today during <a href="https://www.globenewswire.com/Tracker?data=DfjWa8vD__v4Tzc2v89eYGvO2MOfHh_9wt1jiP5vBcvjKV0dSkN3hlCmvFeQkNxKxttNW7vILi6RXBM0I2cpW8XfGVeyUJQDOGU01RX0E_HNAWAyLQDl2vVr8zGwYRMN" rel="nofollow" target="_blank" title="">Breaking Ground</a>, Sprout's quarterly showcase of the company's latest product updates and cutting-edge industry insights. About Sprout Social Sprout Social is a leading AI-powered social intelligence platform, built on the belief that All Business is Social℠. Powered by Trellis, Sprout’s proprietary AI agent, the platform is designed to transform real-time social media signals into actionable insights that drive business forward. Consistently recognized <a href="https://www.globenewswire.com/Tracker?data=vbt5yBQY33wobIi8fjPRUdntJoH5OBbxy9jOgl3C667-OVDYJQlPQtg9qmlxhYDVYRQrvNSBgBZUo4RORFlVz-yaoEe2L3jpYPqanJyiq4lfAAZ4gk77lK5MKeLvWPRpW8xZGoeE5pjtbBox9pWMRAHXBBoQSH4VDm_r_ydoRZBrN38sj8KNmYbHipQlaLxz2vKSF4_QTyyJmPTf5W-SPFhqAAzGt5wMu21smH9T_ys=" rel="nofollow" target="_blank" title="">as a top software by G2</a>, Sprout enables brands to deliver smarter, faster business impact through a suite of solutions including comprehensive publishing and engagement, customer care, influencer marketing, advocacy and predictive media intelligence. Sprout’s software operates across all major social networks and digital platforms. For more information about Sprout Social (NASDAQ: SPT), visit <a href="https://www.globenewswire.com/Tracker?data=9bBKFCnxXagDnAjpOX4j_aCPCeiI26t_Cvqz24LQlO9Ys-knCzL0zAGuHn-dsppEdbPLpNGm0UIb2Sfc8qjkXRclyozAYKWRtx7qMP_q5gw=" rel="nofollow" target="_blank" title="">sproutsocial.com</a>. Social Media Profiles www.x.com/SproutSocial www.x.com/SproutSocialIR www.facebook.com/SproutSocialInc www.linkedin.com/company/sprout-social-inc-/ www.instagram.com/sproutsocial Media Contact Kaitlyn Gronek Email: pr@sproutsocial.com Phone: (773) 904-9674 Forward-Looking Statements This press release contains “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. In some cases, you can identify forward-looking statements by terms such as “anticipate,” “believe,” “can,” “continue,” “could,” “expect,” “explore,” ”future,” “intend,” “may,” “might,” “plan,” “potential,” “predict,” “project,” “should,” “strategy,” “target,” “will,” “would,” or the negative of these terms, and similar expressions intended to identify forward-looking statements. However, not all forward-looking statements contain these identifying words. These statements may relate to the expected timing, availability and capabilities of our products and platform features, including Trellis and Trellis Studio; the anticipated benefits of our AI-powered social intelligence platform; statements about market trends, including the growing importance of social data in enterprise decision-making; our ability to develop and deliver AI-driven features and functionality; our market size and growth strategy, our plans and objectives for future operations, growth, initiatives or strategies, including our investments in research and development, and other statements that are not historical fact. By their nature, these statements are subject to numerous uncertainties and risks, including factors beyond our control, that could cause actual results, performance or achievement to differ materially and adversely from those anticipated or implied in the forward-looking statements. These assumptions, uncertainties and risks include that, among others: the expected timing and availability of product features, including Trellis and Trellis Studio, may be delayed or may not be released as described; new products and features may not perform as intended or achieve the market acceptance we anticipate; our AI-powered features depend on access to social media data from third-party platforms, which may be restricted, limited or terminated; our business would be harmed by any significant interruptions, delays or outages in services from our platform, our API providers, or certain social media platforms, or if we are unable to renew agreements governing access to the data provided by such APIs on terms acceptable to us or at all; technological advances in AI may in the future disrupt the social media industry, which could significantly reduce the demand for our services or otherwise adversely impact our business or reputation if we are unable to keep pace and navigate this evolving environment; the AI and machine learning models underlying our platform features may produce inaccurate or unexpected results; unstable market, economic, and geopolitical conditions, such as recession risks, effects of inflation, any cybersecurity-related attack, significant data breach or disruption of the information technology systems or networks on which we rely could negatively affect our business; changing regulations relating to privacy, information security and data protection could increase our costs, affect or limit how we collect and use personal information and harm our brand; and rapidly evolving laws, regulations and industry standards relating to AI could affect or limit how we develop and deploy AI-powered features. Additional risks and uncertainties that could cause actual outcomes and results to differ materially from those contemplated by the forward-looking statements are included under the caption “Risk Factors” and elsewhere in our filings with the Securities and Exchange Commission (the “SEC”), including our Annual Report on Form 10-K for the year ended December 31, 2025 filed with the SEC on February 27, 2026 and our Quarterly Report on Form 10-Q for the quarter ended March 31, 2026, filed with the SEC on May 8, 2026, as well as any future reports that we file with the SEC. Moreover, you should interpret many of the risks identified in those reports as being heightened as a result of the current and ongoing instability in market, economic, and geopolitical conditions. Forward-looking statements speak only as of the date the statements are made and are based on information available to Sprout Social at the time those statements are made and/or management's good faith belief as of that time with respect to future events. Sprout Social assumes no obligation to update forward-looking statements to reflect events or circumstances after the date they were made, except as required by law. <img alt="" src='https://ml.globenewswire.com/media/ZDNjNjg0NjEtZjU4Yy00MTg0LThhNDUtMTk2ZjRkY2EyNTY4LTEyMDE1OTItMjAyNi0wNS0xMy1lbg==/tiny/Sprout-Social-Inc.png' referrerpolicy='no-referrer-when-downgrade' />

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Sprout Social Unveils its AI-Powered Social Intelligence Platform and the Expansion of its Proprietary AI Agent, Trellis

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