<h4><i>Homegrown manufacturer Freshening leveraged Shopee to strengthen direct relationships with consumers, growing Zappy into a recognised consumer brand while accelerating business growth.</i></h4><p></p><div>   <div>     SINGAPORE -      <a href="https://www.media-outreach.com">Media OutReach Newswire</a> - 22 July 2026 - As more established Singapore businesses adapt to changing consumer shopping habits, Shopee is helping manufacturers strengthen direct relationships with consumers through e-commerce, enabling traditionally B2B businesses to build recognised consumer brands and drive long-term growth.     <br>     <br>     <figure data-image-width="0" data-image-height="0" align="center" style="display: block;width: 100%;margin: 0px;padding: 0px;text-align: center">       <img src="https://images.media-outreach.com/release.php/Thumb/1600x1066/790141/790141-Freshening-jpg-1600x1066.jpeg" alt="Freshening Official Image" width="1600" style="width: 100%;margin: 0px">     </figure>     <br>   </div>   <div>     One such example is Freshening Industries, the Singapore manufacturer behind Zappy. Established more than three decades ago, Freshening has been growing its consumer business on Shopee since 2017. Through direct engagement with consumers on Shopee, Freshening strengthened brand awareness, built a loyal customer base with nearly      <b>80% repeat buyers</b>, and gained valuable consumer insights that continue to shape product innovation. Today, Freshening fulfills      <b>more than 50,000</b> Shopee orders annually and recorded close to      <b>20% year-on-year growth</b> on the platform.     <br>     <br>     <b>Connecting with Consumers       <br>         <br>  </b>For a business that had traditionally served companies, e-commerce created a new way for Freshening to build closer relationships with consumers. Without its own retail stores, Shopee became an important extension of the brand, helping consumers discover and recognise the brand behind Zappy, while enabling Freshening to build authentic relationships through digital platforms. Customer reviews, ratings and questions also provided valuable shopping insights that continue to shape the business.     <br>     <br>     Shopee also continues to create new opportunities for consumers to discover Zappy through content. Today, Freshening leverages Shopee Live, Shopee Video and Affiliate Marketing Solutions (AMS) to engage new audiences through authentic product demonstrations and creator recommendations.     <br>     <br>     "Consumer behaviour has shifted significantly over the years. More consumers are discovering, comparing and purchasing products online, so we knew we had to evolve alongside these changing habits," said      <b>Moh Yan Ting, Managing Director of Freshening Industries</b>. "Beyond sales, the platform has helped us reach a much wider audience while providing valuable insights into shopping behaviour and customer preferences, allowing us to refine our products, optimise our offerings and respond much more quickly to market trends."     <br>     <br>   </div>   <div>   </div>   <div>     <b>Supporting Business Growth       <br>  </b>     <br>     As Freshening's consumer business grew, Shopee helped the company scale more efficiently through strategic guidance and operational support. Working closely with a dedicated Shopee account manager, the brand identified strategic campaign opportunities, optimised promotions and resolved operational issues more efficiently. Participation in Shopee Super Brand Day further strengthened Zappy's visibility through prominent in-app placements and platform-supported promotional campaigns.     <br>     <br>     As order volumes continued to grow, Fulfilled by Shopee (FBS) also helped Freshening manage increased demand during peak shopping periods. Today,      <b>close to 40%</b> of their Shopee orders are fulfilled through FBS, with the company working towards increasing this to      <b>50% by the end of the year</b>. The company also plans to expand its product assortment on the service in preparation for the Q4 shopping season.     <br>     <br>     With operational demands better supported through Shopee, Freshening is now able to pursue its long-term growth priorities. "Internally, we are then able to focus on diversifying our product portfolio and growing our consumer business, which would have been impossible without Shopee's support over the years," said Moh.     <br>     <br>   </div>   <div>   </div>   <div>     <b>Turning Consumer Insights into Innovation       <br>  </b>     <br>     Beyond supporting business growth, Shopee has provided Freshening with valuable consumer insights that continue to shape product innovation. Feedback and shopping behaviour on the platform have helped the company refine products, improve packaging and identify new opportunities.     <br>     <br>     Today, Freshening offers an assortment of      <b>more than 100 products</b> on Shopee and continues to expand its product portfolio, with every new product incorporating more sustainable materials or reduced plastic packaging.     <br>     <br>     Looking ahead, the company plans to continue leveraging Shopee to reach more consumers, strengthen creator-led discovery and bring more locally developed hygiene innovations to Singapore households.   </div> </div>Hashtag: #Shopee<br><p>The issuer is solely responsible for the content of this announcement.</p><p></p><h4>About Shopee</h4><p></p><p>   <span style="font-family: -apple-system, BlinkMacSystemFont,">Shopee is the largest e-commerce platform in Southeast Asia and Taiwan, and is a leading e-commerce platform in Brazil. Shopee promotes an inclusive and sustainable digital ecosystem by enabling businesses to digitalise and grow their online presence, helping more people access and benefit from digital services, and uplifting local communities.     <br>       <br> </span> Shopee offers an easy, secure, and engaging experience that is enjoyed by millions of people daily. Shopee is also a key contributor to the digital economy, with a firm commitment to helping homegrown brands and entrepreneurs succeed in e-commerce.   <br>   <br>   Shopee is part of Sea Limited (NYSE: SE), a global technology company. Sea’s mission is to better the lives of consumers and small businesses with technology through its three core businesses: Shopee, Garena, and Monee.   <br> </p> <div> </div> <div> </div> <br><img src="//track.media-outreach.com/index.php/WebView/477514/44375" alt="" width="1" height="1" style="width:1px;height:1px;">

Freshening Official Image

Freshening Leverages Shopee's Integrated Solutions to Scale Consumer Brand Zappy

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