Saturday Mornings host Glenn van Zutphen and co-host, award-winning author Neil Humphreys talk with Tay Guan Hin, Creative Chairman, BBDO Singapore about his new book: “COLLIDE: Embracing Conflict to Boost Creativity” and why collision sparks creativity in ways that change the way we do things. In violent convulsions, conflict births new ideas that create new realities; throughout history creative conflict has been the most critical tool for innovation, discovery, and invention.See omnystudio.com/listener for privacy information.

Saturday Mornings host Glenn van Zutphen and co-host, award-winning author Neil Humphreys talk with Tay Guan Hin, Creative Chairman, BBDO Singapore about his new book: “COLLIDE: Embracing Conflict to Boost Creativity” and why collision sparks creativity in ways that change the way we do things. In violent convulsions, conflict births new ideas that create new realities; throughout history creative conflict has been the most critical tool for innovation, discovery, and invention.See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.

Saturday Mornings: BBDO's Tay Guan Hin on why collision sparks creativity.