Bigger Pic: From Swipe to Strategy - Citi’s Cards-to-Wealth Playbook

Published on 22 Aug 2025
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From rewards and perks to data-driven insights and personalized experiences, Citi is reimagining the card not just as a payment product, but as a bridge into long-term wealth management. Sanjay Nambiar, Head of International Cards and Unsecured Lending at Citi Wealth shares how Citi is transforming cardholders into wealth clients, the signals they watch for, and what affluent customers really value when it comes to their financial journey

Produced/Presented: Ryan Huang

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