Companies To Watch: Can Volkswagen keep its lead in the electric era?

Published on 9 Sep 2025
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Volkswagen has long defined luxury and performance with brands like Bugatti, Bentley, Porsche, and Audi. But now, the German auto giant is making a bold pivot: chasing the entry-level EV market with a lineup of affordable electric small cars. But can this strategy offset Chinese competition, trade headwinds, and the pressure on Porsche’s performance?

Dan Koh and Audrey Siek find out if Volkswagen can reinvent itself fast enough to thrive in the new EV era.

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