Singapore’s vernacular newsrooms are navigating one of the most complex shifts in the media landscape, serving deeply diverse cultural communities while adapting to English-dominant consumption and digital-first behaviours. In Part One of this Industry Insight special, Lynlee Foo speaks with Venga Subramaniam, Audience and Growth Editor at Tamil Murasu and Editor of tabla, about how changing language use among younger readers, the rise of new migrant audiences, and evolving community needs are reshaping editorial and product strategies.See omnystudio.com/listener for privacy information.

Singapore&rsquo;s vernacular newsrooms are navigating one of the most complex shifts in the media landscape, serving deeply diverse cultural communities while adapting to English-dominant consumption and digital-first behaviours. In Part One of this Industry Insight special, Lynlee Foo speaks with Venga Subramaniam, Audience and Growth Editor at Tamil Murasu and Editor of tabla, about how changing language use among younger readers, the rise of new migrant audiences, and evolving community needs are reshaping editorial and product strategies.See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.

Industry Insight: How Tamil Murasu & tabla! are reinventing vernacular media