Breakfast Bites: A jar every 2.5 seconds - Unpacking the story of Nutella

Published on 5 Feb 2026
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A jar sold every 2.5 seconds, 99% brand recognition, and countless copycats... Nutella’s numbers are as rich as its spread!

This World Nutella Day episode looks at how it all began, why the world (and Singapore!) oves it, and how Nutella stays winning without flashy ads or constant reinvention.

 

Presented by Audrey Siek & Ryan Huang

Produced by Audrey Siek

Edited by Trisha Yeong

Photo and music credit: Pixabay & its talented community of contributors

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