Would you shop at a mall at 3AM? Seletar Mall is experimenting with 4AM closing hours, complete with late-night activities and a viral 'Downmall Challenge' that shows a former Singapore Youth Olympic cyclist riding a bike down the mall’s escalators.  Then in a new update, a family feud twist: Brooklyn Beckham reportedly ignores peace talks from his parents and responds publicly to Nicola Peltz instead.  And finally, the burger bite heard around the internet. When a fast-food CEO posted a video eating his own company’s newest burger, it was supposed to be a marketing win. Instead, his tiny, awkward bite turned into a viral meme, with brands, rivals and the internet roasting him in real time. On What's Trending, Hongbin Jeong and Zia-ul Raushan break it all down. See omnystudio.com/listener for privacy information.

Would you shop at a mall at 3AM? Seletar Mall is experimenting with&nbsp;4AM closing hours, complete with late-night activities and a viral 'Downmall Challenge' that shows a former Singapore Youth Olympic cyclist riding a bike down the mall&rsquo;s escalators.&nbsp; Then in a new update, a&nbsp;family feud twist: Brooklyn Beckham reportedly ignores peace talks from his parents and responds publicly to Nicola Peltz instead.&nbsp; And finally, the&nbsp;burger bite heard around the internet. When a fast-food CEO posted a video eating his own company&rsquo;s newest burger, it was supposed to be a marketing win. Instead, his tiny, awkward bite turned into a viral meme, with brands, rivals and the internet roasting him in real time. On What's Trending, Hongbin Jeong and Zia-ul Raushan break it all down.&nbsp;See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.

What's Trending: Would you shop at 3am? This mall thinks you will ... and a CEO’s burger bite sparks a meme war