From K-pop to Hollywood, global entertainment today is built on more than just star power — it’s driven by strategy, partnerships, and cross-border connections. But behind the scenes, a Singaporean company is quietly making moves with major international collaborations, that goes beyond just traditional marketing strategies. On Industry Insight, Lynlee Foo speaks to Harris Lim, Founder and CEO of Fast Track Entertainment to find out how brands are moving from traditional ads to a mix of celebrities, creators and experiences.See omnystudio.com/listener for privacy information.

From K-pop to Hollywood, global entertainment today is built on more than just star power &mdash; it&rsquo;s driven by strategy, partnerships, and cross-border connections. But behind the scenes, a Singaporean company is quietly making moves with major international collaborations, that goes beyond just traditional marketing strategies. On Industry Insight, Lynlee Foo speaks to Harris Lim, Founder and CEO of Fast Track Entertainment to find out how brands are moving from traditional ads to a mix of celebrities, creators and experiences.See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.

Industry Insight: How experiential marketing is reshaping celebrity partnerships