Mind Your Business: Why these founders chose to franchise BingXue in Singapore
Published on 23 Apr 2026
Many founders believe entrepreneurship means creating something entirely new. But Joyce Lim and James Leong took a different approach.
In this episode of Mind Your Business, the founders of BingXue Singapore share why they decided to franchise an existing brand instead of building their own, the operational realities of running a franchise, competing in a crowded market, and the lessons this journey offers for entrepreneurs.
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