What’s Trending: Snooze to win? Seoul's power nap contest exposes a sleep crisis

Published on 5 May 2026
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On What’s Trending, Hongbin Jeong, Nadiah Koh and Nazirul Asrar dive into Seoul’s hilariously relatable Power Nap Contest, where exhausted contestants in royal robes and koala onesies compete to become the ultimate public sleeper by napping the hardest under official heart-rate monitoring.

But beneath the absurdity of competitive sleeping lies a deeper conversation about burnout, hustle culture and why one of the world’s most sleep-deprived societies is turning rest into a spectator sport. From South Korea’s relentless work culture to China’s “lying flat” movement, the trio unpack whether sleep has become a luxury in modern life.

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