Viewpoint: Does shopping still matter in physical stores?

Metro's closure may have sparked the conversation, but the bigger story is how we've changed as shoppers. Why do we still enjoy wandering through stores when almost everything can be bought online? What keeps us coming back to physical retail, and what does the future of shopping look like? Lynlee Foo speaks with Leonard Lee, Professor of Marketing, NUS Business School, National University of Singapore about consumer decision-making, retail therapy, AI recommendations, and why shopping is about far more than simply buying things.

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