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[INTERVIEW] The Morning Drive x Pow Ying Hern (Concours d'Elegance)

Published on 11 Aug 2026
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What if a car wasn’t just something you drove, but an experience you stepped into?

From designing cars to designing spaces, Chief Creative Officer and Co-Founder of IMBA and Hustle & Bustle Group, Pow Ying Hern, takes us behind his journey from automotive design to creating the world’s first immersive Concours d’Elegance.

Think iconic classic, vintage and exotic cars—not simply on display, but staged in cinematic spaces that turn every car into part of a story. Tune in now to find out more!

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