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Is It Just Me? : Why do we read online comments from complete strangers?

Published on 28 Aug 2026
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For many of us, reading the comments is almost automatic. But why do we care so much about what complete strangers think, and can their opinions influence the way we see something?

From seeking validation to being drawn to the loudest or most controversial voices, what makes certain comments stand out and how much weight should we really give them?

On Is It Just Me?, producer Alexandra Parada unpacks why we’re drawn to online comments, how they can shape our perceptions and decisions, and how to avoid getting caught up in the noise. Featuring insights from Subhayan Mukerjee, Assistant Professor at the Department of Communications and New Media and Deputy Director at the Centre for Computational Social Science and Humanities, National University of Singapore.

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