Ever wondered how a simple plush collectible became the must-have hype item in Singapore? In this episode of Shelf Life, we sit down with Natalie, the Head of Content at IMBA, to break down their massive, viral collaboration with artist CJ Hendry. From the chaotic flower market to the sold-out "Juju World" plushies, learn how exhibition merchandise has evolved from cheap souvenirs into high-status art collectibles. Shelf Life with Yumiko KayaharaSee omnystudio.com/listener for privacy information.

Ever wondered how a simple plush collectible became the must-have hype item in Singapore? In this episode of Shelf Life, we sit down with Natalie, the Head of Content at IMBA, to break down their massive, viral collaboration with artist CJ Hendry. From the chaotic flower market to the sold-out "Juju World" plushies, learn how exhibition merchandise has evolved from cheap souvenirs into high-status art collectibles. Shelf Life with Yumiko KayaharaSee <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.

Why Everyone in Singapore Went Crazy for These Plushies!