The Singapore Grand Prix returns against an unusual backdrop this year, with haze in the region and Formula One having just raced at Sepang. From record crowds in Malaysia to the challenges fans faced getting to and from the circuit, expectations around what makes a good race weekend may also be evolving. With F1’s regional following continuing to grow, what could these changing conditions mean for the Singapore race experience? On Viewpoint, Lynlee Foo speaks to Dr Samer Elhajjar, Senior Lecturer, Marketing, NUS Business School to discuss what still sets Singapore apart from the other countries hosting the Formula One races, and what will matter most in keeping the Grand Prix compelling as the audiences and conditions around the event continue to change?See omnystudio.com/listener for privacy information.

The Singapore Grand Prix returns against an unusual backdrop this year, with haze in the region and Formula One having just raced at Sepang. From record crowds in Malaysia to the challenges fans faced getting to and from the circuit, expectations around what makes a good race weekend may also be evolving. With F1&rsquo;s regional following continuing to grow, what could these changing conditions mean for the Singapore race experience? On Viewpoint, Lynlee Foo speaks to Dr Samer Elhajjar, Senior Lecturer, Marketing, NUS Business School to discuss what still sets Singapore apart from the other countries hosting the Formula One races, and what will matter most in keeping the Grand Prix compelling as the audiences and conditions around the event continue to change?See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.

Viewpoint: Is Singapore’s F1 race facing a more challenging year?