Industry Insight: The business of winning new esports fans

Esports has grown into a global entertainment industry, with major tournaments drawing millions of viewers across different platforms. But putting a tournament on more screens doesn’t automatically bring in more fans. As esports expands across streaming platforms and social feeds, how can organisers make the action easier to follow while keeping regular viewers engaged?

On Industry Insight, Lynlee Foo speaks to Steve Ford, SVP Advertising & Distribution, ESL FACEIT Group to look at where are the opportunities for the region to take its place at the forefront of the industry as Asia’s esports market expected to see significant growth in the years ahead.

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