Industry Insight: The new deal between AI and music

AI is changing how music is made and experienced. As AI companies strike licensing deals with music rights-holders, what do these agreements mean for independent labels and artists? And could listeners soon create and personalise music in entirely new ways, as AI changes the songs we listen to?

On Industry Insight, Lynlee Foo speaks to Charlie Lexton, Chief Executive Officer, Merlin to learn what's driving these partnerships, how they could reshape the music business, and what they mean for the future of music creation and discovery.

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