【理财Talk!】本地化已经不够？中国企业出海还需要什么条件？Localisation isn’t enough anymore? What else do chinese companies need to go global?

逛街逛着逛着，发现满街都是中国品牌？这背后可不是巧合。

星展银行与财新智库最新调研报告指出，出海已成为中资企业保持韧性的战略选择，东南亚是中资企业出海的首选目的地，本地化是实现可持续海外扩张的关键。

新加坡为何是进军东南亚的战略枢纽？
出海2.0和1.0有什么不同？
仅仅“本地化”已经不足够，中资企业出海还需要考虑什么？

本期联合早报播客《理财Talk!》，主持人詹靖禾和《联合早报》财经新闻记者林娉莹邀请来自星展银行的两位嘉宾：战略业务发展部主管（企业及机构银行）洪德辉和新经济集团主管（企业及机构银行）的蔡世光解析。

Ever find yourself shopping and noticing Chinese brands everywhere? It’s definitely no coincidence.

A recent research report by DBS Bank and Caixin Insight pointed out that expanding overseas has become a strategic imperative for businesses to build resilience. Southeast Asia emerged as the top destination for Chinese enterprises venturing abroad, with localization serving as the key to sustainable overseas expansion.

Why is Singapore the strategic hub for entering Southeast Asia?

How does “Going Global 2.0” differ from “1.0”?

Localisation alone is no longer enough: What else must Chinese companies going global consider?

In this episode of the Lianhe Zaobao podcast Talk Money, hosts Andrew Zhan and Lianhe Zaobao finance journalist Ulrica Lin invite two guests from DBS, mainly Mr Ang Teck Wee, Managing Director and Head, Strategic Business Development, Institutional Banking Group and Chua Shih Guan, Managing Director and Head, Digital Economy Group, Institutional Banking Group to share more.

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